LiJiansheng teach you
2013 Engineering Conference Toplite LiJiansheng teach you "how to play a well packaging company
Since 2012, With the increasingly fierce competition of LED packaging industry in the domestic, price war after another, dropping lower and lower gross margins, and how to successfully break through the market, to enhance their profitability in market share. It has become unavoidable problem for packaging companies.
Cheng received the package under epitaxial silicon on the middle reaches of lighting applications, as the whole industry chain of the most important aspects affecting survival, quality packaging products for the entire business industry is quite substantial.
"In fact, the package is not simply light up, but also the quality of the light well." Shanghai Science and Technology Co., Ltd., LI Jian-sheng CDH think, a few years ago the feverish engage LED, especially some of those for non-professional LED LED expectations too high, which leads to a different understanding of everyone on the LED, resulting in the quality of their different position, it will inevitably lead to the entire market was mixed.
The end result is that only 20% of companies make products, 80% of companies do bad products.
How to play a well packaging company? Lijiansheng view is that companies must make a "difference."
"Competitive differentiation is to survive LED enterprises." LI Jian-sheng said that now CDH technology annual R & D investment accounted for 9% of total revenue, is to ensure the continued competitiveness of the product.
2013 LED Engineering Conference, sponsored by the Crystal Electronics title "supply chain strategy" special, LI Jian-sheng, chairman of Shanghai Science and Technology CDH packaging companies will compete to differentiate how to do, how to solve supply chain management problems in published "How to play well a packaging company? "Keynote speech.
Toplite has raised three industry wide concern, "a" concept (one yuan, 1W, 100lm), the price of $ 1 can buy 1W, 100lm products.
"This is a quality product without giving up the premise of the company through the downstream linkage, technological innovation and management innovation to break through the joint action of the technical problems, will set off a new round of technological storm." LiJiansheng said, LED lighting market from the early follow, blind expansion and now companies are coming out to practice, down R & D, so LED lighting industry will be a positive interaction, LED bulb price to fall as the cost of technology to enhance the price, the lower end of the consumer market will , people can buy from, starting with.